The success and popularity of Chevrolet cars does not allow you to calmly pass by and not pay attention to this company. Her story is interesting and fascinating, it is rich in ups and downs, furor and failures. We will study in detail the activities of the Chevrolet company, including understanding the country of origin, and consider the place of assembly of the most popular and striking models. It definitely won’t be boring, especially for fans of these cars.
In general, the Chevrolet brand is an American brand, therefore the country of origin is America. It was founded by William Durant, who was known for his love of motorsports. Very little time passed, and the same man founded the General Motors concern, which at this moment is considered the most serious, successful and popular on all continents.
The development of the concern has reached such a level that Chevrolet is produced in every successful, large and developed country. Few automobile companies can boast of such success. No one can give a definite answer to the question of where Chevrolet is produced.
The modern American brand resembles a medal, which, as we know, has two unequal sides. This brand has two incarnations that are radically different from each other.
- In North America, where the main and even the original enterprise is located, unique SUVs, sports cars and sedans are produced. These cars are characterized by enviable potential, excellent design and belong to the premium segment.
- Chevrolet also has its own division in South Korea. Completely different cars are produced here. For the most part, these are Daewoo models that belong to the budget segment.
This organization of work provides the company with the opportunity to enjoy several advantages:
- Cars are supplied to the market in different configurations, which belong to different price segments;
- representation on the European market due to high-quality budget cars produced in Korea;
- conquering the markets of the CIS countries with cheap models, the quality of which is an order of magnitude higher than similar offers;
- the ability to test existing technologies before using them on other models;
- low-cost Korean assembly.
Two sides of the coin in offers under one brand
If we are talking about the expensive and successful Chevrolet brand, it has two completely different incarnations. The North American side of this company is the creator of unique SUVs with excellent potential and excellent sports cars, supercars with enormous value and premium sedans. But the Chevrolet division is also present in South Korea, where this brand produces mainly former Daewoo models in the budget segment.
This gives General Motors Corporation certain advantages:
- the ability to offer the market a variety of cars in different trim levels;
- entering European markets with budget and quite reliable cars from Korea;
- conquering the CIS market with cheap offers in the budget class;
- testing of technologies for other GM cars and fairly cheap assembly of cars at a Korean plant.
Until 2012, in the markets of the CIS countries, the Chevrolet brand was associated exclusively with cheap and not very high-quality cars, which were bought solely due to lack of money for more impressive vehicles. In turn, in North America, cars under this brand are an expensive and luxury offering that is worthy of purchase.
This brand dissonance has made the Chevrolet company one of the most mysterious in the modern automotive world. This increases interest in the corporation’s proposals. Let's take a closer look at the two different faces of the American corporation.
Where are Chevrolet cars made?
The success and popularity of Chevrolet cars does not allow you to calmly pass by and not pay attention to this company. Her story is interesting and fascinating, it is rich in ups and downs, furor and failures. We will study in detail the activities of the Chevrolet company, including understanding the country of origin, and consider the place of assembly of the most popular and striking models. It definitely won’t be boring, especially for fans of these cars.
In general, the Chevrolet brand is an American brand, therefore the country of origin is America. It was founded by William Durant, who was known for his love of motorsports. Very little time passed, and the same man founded the General Motors concern, which at this moment is considered the most serious, successful and popular on all continents.
The development of the concern has reached such a level that Chevrolet is produced in every successful, large and developed country. Few automobile companies can boast of such success. No one can give a definite answer to the question of where Chevrolet is produced.
The modern American brand resembles a medal, which, as we know, has two unequal sides. This brand has two incarnations that are radically different from each other.
- In North America, where the main and even the original enterprise is located, unique SUVs, sports cars and sedans are produced. These cars are characterized by enviable potential, excellent design and belong to the premium segment.
- Chevrolet also has its own division in South Korea. Completely different cars are produced here. For the most part, these are Daewoo models that belong to the budget segment.
This organization of work provides the company with the opportunity to enjoy several advantages:
- Cars are supplied to the market in different configurations, which belong to different price segments;
- representation on the European market due to high-quality budget cars produced in Korea;
- conquering the markets of the CIS countries with cheap models, the quality of which is an order of magnitude higher than similar offers;
- the ability to test existing technologies before using them on other models;
- low-cost Korean assembly.
Chevrolet cars are a mysterious and amazing phenomenon. Some models are cheap and have mediocre quality. Other cars, American ones, can serve as a standard of quality and reliability. But now we know the reason for such duality. Now I would like to take a closer look at the models that are produced at Korean and American factories. Let's start with the more affordable offers that are offered to the European user.
Budget segment from the South Korean Chevrolet plant
In Europe and Russia, when asked about the country of manufacture of Chevrolet, motorists confidently answer - Korea. Indeed, most of the offerings on the market are produced at the Korean Daewoo plant. The Daewoo brand sells the cheapest offers in Russia, Ukraine and some other countries, such as Matiz and Nexia. Since 2014, they have also been joined by a more expensive car - a redesigned Chevrolet Laceti - Daewoo Gentra.
This move by the corporation indicates that the Chevrolet brand is beginning to increase its status in European markets. Today in Europe and Russia the following offers from Chevrolet are available:
- Korean budget Spark, Aveo and Cobalt;
- comfort class Cruze, family minivan Orlando and crossover Captiva also from Daewoo;
- Russian Chevrolet Niva, which is produced by AvtoVAZ;
- the American Malibu sedan and the Corvette sports car, as well as the company’s bestseller, the Camaro;
- the Trailblazer SUV and the large Tahoe jeep, which also come from America.
That is why you need to be as careful as possible when buying a car under an American brand. Car production is carried out in Russia, Korea and America. But the cars that are assembled in the USA are very technically and visually different from the Korean ones. They use different metal, different technologies, completely different interior materials.
If you want to experience all the greatness of American technology, buy the large Trailblazer or Tahoe. These are quite acceptable competitors to premium Japanese crossovers and SUVs. Only in 2015 will the Chevrolet brand in the CIS countries and Europe finally begin to change its nature and transfer to the premium American class.
Features of American models
Build quality does not always depend on the country in which Chevrolet cars are manufactured. But many car enthusiasts note certain advantages of American production. The level of assembly and reliability of a car assembled in the States is noticeably higher - however, you will have to pay more to buy them.
It is not easy for car enthusiasts from any country other than the USA to obtain products of this type. It will not be possible to purchase them in Europe or Russia. And buying under the “gray scheme” can lead to problems during warranty and service repairs.
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Chevrolet brand in the USA and other North American countries
For Americans, a local brand seems very expensive and premium, because the bulk of its offerings are made in America. Chevrolet offers its compatriots a huge range of technology, which reveals itself from a completely different side than for Europeans.
Chevrolet offers four main types of vehicles for Americans:
- passenger cars with the Korean brands already known to us, as well as the American Malibu, Impala and the Volt hybrid hatchback;
- SS, Corvette and Camaro sports cars;
- SUVs and crossovers, to which are added purely American models Trax, Equinox, Traverse and Suburban.
- the most unusual and interesting Colorado and Silverado pickups, as well as a huge selection of commercial vehicles.
These are the different offers this brand has on different continents. One part of the planet's population knows Chevrolet as an affordable budget brand, while the other perceives buying a car under this brand as a real achievement. Interestingly, the company’s plans include raising the level of the brand around the world to a completely different level and returning Darwoo brand cars to the CIS markets. But these plans are long-term.
We invite you to enjoy a review of the truly American large sedan Chevrolet Malibu.
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American made Chevrolet models
These machines are expensive and very high quality. Most of these cars are supplied to the national market and only some models are exported to European and Russian consumers. The list of such cars is presented below:
- a bright representative of the Malibu sedan family is presented in Europe;
- the luxurious Corvette sports car is also of American origin; Russian drivers treat this model with trepidation;
- real bestseller Chevrolet Camaro;
- the Trailblazer SUV and the Chevrolet Tahoe, a jeep with impressive dimensions, are being assembled in America;
- the SS sports car is not exported from the continent, so the pleasure of driving this beauty is given only to Americans;
- Among the SUVs and crossovers that are not available to Europeans and Russians, there are such interesting models as Trax, Suburban, Equinox and Traverse;
- Pickup trucks that are unusual and interesting, but available only to American residents, include the Colorado and Silverado;
- A wide and varied range of commercial vehicles is produced by the American Chevrolet plant.
Let's sum it up
Cars, assembled in virtually every developed country in the world, cannot but attract attention. Chevrolet took several extraordinary steps that helped the company conquer markets. For example, in 2010, the Chevrolet brand became the best-selling brand in Russia and Britain, and in America these cars occupy one of the first lines of the hit parade of successful cars every year.
The peculiarities of the corporation's work suggest that in the near future it will be very difficult for competitors to bypass the company in any direction. I wonder how you personally feel about the entire Chevrolet brand and the philosophy of its global development?
Chevrolet history
Since 1911, the Chevrolet car, along with Buick and Old Mobile, has been the third automobile brand of the American automobile concern General Motors (GM).
, formed in 1908.
Chevrolet is one of the world's oldest automakers;
it has the largest production volumes
GM In terms of global sales, thanks to its strong position in the North American market, the company has been in the top ten for several decades.
Chevrolet appeared on the European market in the 1970s, it was the legendary
Corvette
, which over time became an independent brand.
Daewoo in 2005
, an American manufacturer in Europe, using its own production facilities, began to produce a full range of cars under a single brand, from subcompact cars to compact crossovers. The peculiarity of Chevrolet is that its manufacturer additionally offers a hydraulic drive for all models, thus acting as a pioneer of environmentally friendly and economical equipment running on liquefied gas.
In Europe, Chevrolet is switching to fuel-efficient drives
In the US market, Chevrolet has traditionally been represented by large-engine cars and pickup trucks. The cooperation of the Detroit manufacturer with the South Korean manufacturer Daewoo greatly contributed to the fact that the Chevrolet brand in Europe acquired a European character. Based on Daewoo technology in the micro and small car classes, Chevrolet released
Matiz and Aveo
models . Chevrolet Matiz EcoLogic, with an engine capacity of 796 cc. cm with carbon dioxide emissions of 119 g/km, is one of the lowest tax vehicles in Germany.
"Aveo"
was the first of the Chevrolet family to be produced at its own European plant in Poland.
In the class of compact cars, Chevrolet is represented by the Lacetti model,
in the middle class by
the Chevrolet Epica
.
For the USA and other countries of the world, it produces HHR and Captiva
. One in ten Chevrolet customers in Europe orders a vehicle with factory hydraulic drive, which reduces carbon dioxide emissions to 111 g/km.
Revival of the legendary Chevrolet Camaro.
The best Chevrolet model was a sports car with a Camaro coupe body.
, previously produced in 1969 – 2002. Its production was resumed in 2009, at which time it appeared on the European market.
The new most powerful version of the Chevrolet Camaro with a 6.2 liter V8 engine with 422 horsepower is produced in Canada. It connects the classic American Camaro minicar with the sporting roots of the Chevrolet brand in the early 20th century.
Race car driver Louis Chevrolet founded the traditional brand
In 1911, Swiss racing driver Louis Chevrolet (1878-1941) founded the Chevrolet Motor Car Company with William C. Durant of General Motors .
The first Chevrolet car left the factory floor a year later in Detroit. It was a six-cylinder pleasure car with a top speed of 105 km/h.
As a classic six-cylinder C-series car, it remained on the market until 1914. Passionate racer Louis Chevrolet saw his main task in creating fast and comfortable recreational cars in the upper price segment. His partner Durand believed that the future lay in volume models of inexpensive Chevrolets, like the T-model demonstrated by their competitor Ford
. Chevrolet left the joint business.
It is clear that his sporting ambitions were not forgotten, since it was thanks to the sports car, the Corvette, that Chevrolet, starting in 1953, achieved the highest reputation and largest sales in its long history.
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How it all happens
The assembly of Chevrolet Cruze of all three varieties is taking place on the territory of the Russian plant. The first cars from which it all began were a sedan. All three models are available in regulated configurations.
A characteristic feature of the Russian manufacturer remains low automation of the main processes in the place where the Chevrolet Cruze is assembled. Factory employees do installation, welding and painting work manually.
Work on applying sealant for gluing glass is carried out under full or partial automation. The pace of such a production process is relatively low, but personnel who have undergone special training and carry out all assembly work manually can guarantee high quality and the best technical performance of finished cars. This is evidenced by a large number of positive reviews from owners of vehicles that were assembled in the American
Just a short period of time after the production line of Chevrolet Cruze car models was launched in St. Petersburg, a similar one started in America in 2010). The opening of the Chevrolet assembly in this country was marked by the fact that the Cruz began to be produced in three different body colors at once. These are blue, red and white. The colors presented symbolically reflect
In the future, the United States will produce the car in four variations such as LT/2LT, LS, LTZ and ECO. The model with the most minimal configuration will include a directional stability system, a special pedal assembly, 10 airbags and ABS.
In order to leave no chance for two competing cars, such as the Toyota Corolla and Honda Civic, the official owners of Chevrolet will present buyers with test drives of all types of cars to compare and identify the advantages of their vehicle.
Vehicle Specifications
All existing modifications of this product are based on a single platform. The body of such a car is durable, due to the fact that during the assembly process it is supplied with a large number of elements made of steel.
In Russia, where the Chevrolet Cruze is assembled, this type of car has only two engine options. The first is 1.6 liters with 109 “horses” under the hood, and the second is 1.8 liters with 141 “horses”. A weaker option will be an excellent solution for those drivers who can be classified as unassuming. Well, the 1.8-liter engine allows the model to have better dynamics, which undoubtedly attracts the buyer, which is why this car is more popular.
Country of manufacture of Chevrolet - where are the models of the American company assembled?
Author: Dmitry Sapko
One of the most successful automobile brands in the world, Chevrolet has an interesting history, which includes rapid rises and serious failures. Initially, the American corporation was created by a wealthy American motor sports fan, William Durant. Soon after the creation of this corporation at the beginning of the twentieth century, this investor organized the most successful global automobile concern, General Motors, to date.
Until today, GM has gained such serious momentum that the production of this company is present on every continent and in fact in every large and developed country. However, Chevrolet brand cars are produced in a very unusual way. The country of manufacture of Chevrolet is a question that is difficult to answer unequivocally.
